https://www.surveymonkey.com/r/3B9LRP9
Why Take This Survey?
The Audio Description (AD) industry faces challenges like inconsistent quality, rushed production, budget constraints, and a lack of standardization. This anonymous survey gives AD professionals a voice to highlight real industry issues and advocate for meaningful improvements.
Your feedback will:
- Support fair pay and better resources by showing the financial pressures AD providers face.
- Push for industry-wide standardization to improve rates, workflows, and quality.
- Highlight the impact of rushed production on AD quality and worker well-being.
- Strengthen audience experience by identifying what truly makes AD effective.
- Improve client relationships by addressing common challenges with new and ongoing clients.
- Encourage innovation and advocate for better integration of AD into production.
- Your insights will be shared with industry stakeholders to drive real change. Help shape the future of AD—take the survey today!
- Why This Survey Matters: Improving the Future of Audio Description (AD)
A Critical Moment for the AD Industry
The Audio Description (AD) industry is at a turning point. Demand for AD is growing, yet challenges such as inconsistent quality, rushed production timelines, budget constraints, and lack of industry-wide standards continue to impact the professionals creating it and the audiences relying on it.
To build a stronger, more sustainable future for AD, we need to better understand the experiences of those who work in the field—writers, performers, engineers, and full-service AD facilities. This anonymous survey gives AD professionals a voice, highlighting the real challenges they face and identifying opportunities for meaningful improvement.
How Your Feedback Will Be Used
Your responses will help create a clear picture of industry conditions—what’s working, what’s broken, and what needs urgent attention. Here’s how your feedback will drive positive change:
Advocating for Better Pay and Resources
• By gathering data on the financial pressures AD facilities face, we can make a stronger case for fairer compensation, better budgets, and investment in quality.
Pushing for Standardization
• The industry currently lacks consistent pay rates, workflows, and quality standards. Your feedback will help us explore the potential benefits and challenges of standardizing rates and practices across the industry.
Highlighting the Impact of Rushed Production
• Many AD professionals are asked to complete high-quality work on unreasonable deadlines. Your insights will help raise awareness about the impact of insufficient time on the final product—and on professionals’ well-being.
Strengthening the Case for Audience-Centered AD
• By understanding what AD professionals believe enhances audience experience, we can better advocate for production processes that prioritize not just accessibility, but engagement and immersion.
Identifying Pain Points in Client Relationships
• New and ongoing clients often don’t fully understand what it takes to produce high-quality AD. Your responses will help pinpoint common issues, so we can work toward stronger collaborations between AD providers and content producers.
Encouraging Innovation and Inclusion
• Many professionals believe AD could be even more engaging and immersive with the right investments. This survey will help surface ideas for future improvements, such as integrating AD earlier in production, experimenting with narration styles, and increasing opportunities for blind and low-vision professionals in AD roles.